8:00pm (Reception, 6:30-7:30pm)
in conversation with Booth Moore
Ann and Jerry Moss Theatre
New Roads School
Herb Alpert Educational Village
3131 Olympic Boulevard
Santa Monica, CA 90404
$20 General Admission seating
$60 Reserved Section Seating + Cindy Crawford’s book*
$90 Reserved Section Seats for 2, 1 copy of the book
$95 Includes pre-event reception, Reserved section seat + book
*Hardcover, 8.5″ x 11″, 224 pages (150 color & b/w images)
**A book signing follows the event.
Cindy Crawford is one of the original supermodels who defined that pivotal moment when fashion models became cultural stars in their own right. Crawford used her fame and business savvy to launch an entrepreneurial career that has encompassed beauty, fashion, fitness and home décor brands. She has appeared on over a thousand magazine covers worldwide and has been the face of brands as diverse as Revlon, Omega watches, and Pepsi. Visit her website.
“I want to honor and acknowledge the girl I once was while embracing the woman I am today, and I even look forward to the wise woman I hope I will become in future decades.”—Cindy Crawford
Becoming is a chronicle of Cindy Crawford’s life, in which she shares stories of her professional and personal evolution, accompanied by her most iconic images, as well as never-before-published photographs from her personal archive.
The 1990s era of the supermodel was a cultural phenomenon which made stars out of a select group of strong women who surpassed mere beauty by embodying a new spirit and personality that made them celebrities in their own right. Cindy Crawford blazed a trail from the runway and covers of leading fashion magazines around the world, to unconventional pop culture outlets such as then-new and cutting-edge MTV, Super Bowl commercials, and even Playboy magazine—in which she appeared not once but twice—in photo features ten years apart.
On the eve of her fiftieth birthday, Cindy Crawford looks back on her career and life. In the completely accessible, down-to-earth voice of the Midwestern girl she is, Cindy discusses the love-filled, small-town childhood that shaped both her legendary work ethic, and the professionalism for which she is so well-regarded in an often cut-throat and competitive business, but she is also candid about the devastating early loss of her brother, Jeff, and her parents’ subsequent divorce only a few years later.
Cindy describes her earliest modelling years and the process of becoming less self-conscious in front of a camera; her reaction when an early agent suggested she remove the mole that would become her trademark; and how her exile from a Chicago studio gave her the courage to “dream big”, move to New York, and learn to own her power in a business that has been known to infantilize women.
She also gives us an account of her entrepreneurial accomplishments, and shares her observations on our youth-obsessed culture, her determination to create positive messages about a healthy body image that she knew would reach women of all ages; her feelings about marriage and motherhood; her thoughts on this milestone birthday, and what she would tell her younger self if she had the chance.
The 150 photographs in the book span Cindy’s entire career beginning in the mid-1980s, and feature images by every top name in fashion photography, including Annie Leibovitz, Victor Skrebneski, Arthur Elgort, Helmut Newton, Herb Ritts, Irving Penn, Patrick Demarchelier, and Richard Avedon, among others. She describes the creative philosophy of each of these photographers, and the priceless and very different lessons she learned from each.
Booth Moore is a Los Angeles Times fashion critic. She has logged tens of thousands of miles covering the runways from L.A. to Paris and interviewing style leaders such as Karl Lagerfeld, Tom Ford, Tory Burch and Donatella Versace. The world has been her runway since she was a little girl in New York City — she was the one soaking in the street fashion, accessorizing her school uniform within an inch of expulsion and flaunting trademark pieces like red patent-leather Mary Janes. In 2014, she published her first book, The Glitter Plan: How We Started Juicy Couture With $200 and Turned It Into A Global Brand.