Kathy Freston is a bestselling author and wellness expert with a focus on healthy eating and conscious living. Her books include The Lean, Veganist, Quantum Wellness, and The One. Bruce Friedrich is Co-Founder and Executive Director of The Good Food Institute and Co-Founder of New Crop Capital. His opinion pieces have appeared in The Wall Street Journal, USA Today, The Los Angeles Times, and Chicago Tribune. He lectures frequently and all over the world about the future of food.