Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages – among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. Godin emphasizes the idea that while creative work doesn’t come with a guarantee, engaging in the consistent practice of its pursuit is the best way to ensure succession. THE PRACTICE serves as an essential guidebook for all those who consider themselves artists, teachers and leaders. It’s a modern classic on how to make a difference.

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