Tuesday, November 10, 2015
8:00pm (Reception 7:15-8:00pm)
An Evening with Richard Betts
in conversation with Chris Sacca
The Essential Scratch & Sniff Guide to Becoming a Whiskey Know-It-All
William Turner Gallery
Bergamot Station Arts Center
2525 Michigan Avenue,
Santa Monica, CA 90404
$35 General Admission
$50 Reserved Section Seat + Book
* This event includes a tasting of Whiskeys from around the world
** Must be 21 or older to attend
— Los Angeles Times on Richard Betts, September 29, 2015
Richard Betts is the author of the New York Times bestseller The Essential Scratch and Sniff Guide to Becoming a Wine Expert. He has been featured in the New York Times,Wine Spectator, Food & Wine, Outside, GQ, and Details and speaks frequently on wine throughout the country. He is also the founder of two wine companies, Betts & Scholl and Scarpetta, which have won top praise from leading wine publications. He is also the founder and president of Sombra Mezcal and Tequila Astral, and his newest wine ventures include Saint Glinglin Bordeaux, My Essential Red, My Essential White, and My Essential Rosé.
Whiskey fever is sweeping the nation. Every day, craft distilleries are popping up in remote counties and urban centers, offering a wealth of great choices to consumers—and just as many puzzlements. Does the introduction of a simple “e” to go from whisky to whiskey mean anything? What’s the difference between Scotch and Rye? What’s Canadian whisky anyway? And what about the whiskeys of Scotland, Japan, and Ireland? Where’s a humble Joe to start?
In The Essential Scratch & Sniff Guide to Becoming a Whiskey Know-it-All: Know Your Booze Before You Choose, Richard Betts offers up a clever distillation of America’s favorite libation, in the follow-up to his immensely popular New York Times bestselling The Essential Scratch & Sniff Guide to Becoming a Wine Expert.
In this witty kid-style book on an adult topic, Richard Betts boils down his know-how into twenty pages, cooling our “brown-sweat” anxieties and dividing whiskey into three simple categories: Grain, Wood, and Place. While most whiskey tomes are about as fun as a chemistry lesson, Betts makes the learning slide down easy, reassuring us that this exalted spirit is just distilled beer and, through a nasal romp, helping us figure out which kinds we love best. Humorous illustrations and scratch-and-sniff scents (vanilla, sandalwood, grass, and more) help would-be connoisseurs learn their personal preferences. The book also includes a special frame-able “choose-your-own” adventure pull-out poster detailing the flavors and characteristics of 279 specific brands, so readers can map their preferences and settle on the whiskey of their dreams.