Kathy Freston is a bestselling author and wellness expert with a focus on healthy eating and conscious living. Her instant New York Times bestsellers include The Lean, Veganist, Quantum Wellness, and The One. She has appeared frequently on national television, including Ellen, Charlie Rose, Dr. Oz, Oprah, Good Morning America, The View, and Extra.

Bruce Friedrich is Co-Founder and Executive Director of The Good Food Institute and Co-Founder of New Crop Capital. His opinion pieces have appeared in The Wall Street Journal, USA Today, The Los Angeles Times, and Chicago Tribune. He has appeared on The Today Show, NBC Nightly News, CBS Evening News, MSNBC, Fox News, and CNN. He lectures frequently and all over the world about the future of food.

“In an accessible and friendly manner, Kathy and Bruce provide a step-by-step guide to a healthier and happier you. I enjoyed reading this no-nonsense guilt-free guide to where and how we should all be getting our protein, and you will too.” —Dr. Dean Ornish, president and founder of the nonprofit Preventive Medicine Research Institute and bestselling author of Dr. Dean Ornish’s Program for Reversing Heart Disease, Eat More, Weigh Less and The Spectrum

Food and wellness experts Kathy Freston and Bruce Friedrich have spent years researching the future of protein. They’ve talked to the food pioneers and the nutrition scientists, and now they’ve distilled what they’ve learned into a strength-building plan poised to reshape your body and change your world.

Complete with delicious recipes and a detailed guide to food planning, Clean Protein explains everything you need to know in order to get lean, gain energy, and stay mentally sharp. You’ll finally understand in simple terms why protein is essential, how much you should get, and where to find the best sources of it.

Clean Protein is a powerful solution to excess weight and chronic health issues, and it’s a cultural revolution that will be talked about for decades.