Monday, September 12, 2016
8pm (Reception: 7:00-7:45pm)


Daniel J. Levitin
bestselling author of This is Your Brain on Music, The World in Six Songs and The Organized Mind

A Field Guide to Lies:
Critical Thinking in the Information Age

in conversation with Larry Vincent
Founder of UTA Brand Studio 
& Chief Branding Officer at United Talent Agency

United Talent Agency

9336 Civic Center Drive
Beverly Hills, CA 90210

PURCHASE TICKETS
$20 General Admission (on sale Aug. 12)
$45 Reserved Section Seat + Levitin’s book
$95  Pre-event reception + Levitin’s book

Dr. Daniel J. Levitin is the author of three #1 bestselling books: This is Your Brain on Music, The World in Six Songs and The Organized Mind.  He is also the James McGill Professor of Psychology and Behavioral Neuroscience at McGill University in Montreal, where he runs the Laboratory for Music Cognition, Perception and Expertise.

 
Levitin is about as knowledgeable a guide to neuroscience as one might hope for.   –The New York Times Book Review
 
Misinformation is a bigger problem than ever before as we’re bombarded with distortions, pseudo-facts and jibber-jabber, all masquerading as the truth.  It’s nothing new—especially when it comes to politicians— but we’ve created more human-made information in the last five years than in all of human history before then. And right along with it has come a proliferation of errors, lies, and manipulations that cross social and educational classes like never before. How do we separate the wheat from the digital chaff?

Levitin’s new book, A Field Guide to Lies: Critical Thinking in the Information Age is an indispensable and funny primer on how to recognize misleading announcements, graphs, and written reports, and how to think critically about the stories and statistics we encounter on a daily basis.  

Larry Vincent is the founder of UTA Brand Studio and serves as Chief Branding Officer at UTA. Over the last two decades, Larry has worked with globally beloved brands including Barbie, Disney, MasterCard, Microsoft, the NFL, Oakley, Playstation, Fisher-Price, and the Four Seasons. He is an award-winning writer and speaker whose last book, Brand Real, was selected by strategy+business magazine as one of the best business books of 2012.