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“Secrets of the Sprakkar is a fascinating window into what a more gender-equal world could look like, and why it’s worth striving for. Iceland is doing a lot to level the playing field: paid parental leave, affordable childcare, and broad support for gender equality as a core value. Reid takes us on an exploration not only around this fascinating island, but also through the triumphs and stumbles of a country as it journeys towards gender equality.” — Hilary Rodham Clinton
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Eliza Reid is the First Lady of Iceland and co-founder of the acclaimed Iceland Writers Retreat. Eliza grew up near Ottawa, Canada, and moved to Iceland in 2003. Eliza Reid never expected to live in Iceland at all—much less become its First Lady. But after meeting her Icelandic husband at university, Eliza’s life transformed when he won the presidency. Her new position granted her remarkable insight into the roles of Icelandic women in business, politics, the home, and more. Eliza’s immigrant perspective offers an uplifting examination of Iceland’s reputation: one of the best places in the world to be a woman.
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Lisa Napoli has had a long career in journalism, including staff reporting jobs at public radio’s Marketplace, the pioneering New York Times CyberTimes, and as a columnist/correspondent at MSNBC. She is the author, most recently, of Susan, Linda, Nina & Cokie: The Extraordinary Story of the Founding Mothers of NPR. Her previous books include Up All Night: Ted Turner, CNN, and the Birth of 24-Hour News; a biography of NPR benefactor, the McDonald’s heiress, Joan Kroc, Ray & Joan, and a memoir about media’s impact on the tiny kingdom of Bhutan, Radio Shangri-La.
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“With warmth, wit, and insight, First Lady Eliza Reid explores the reasons why Iceland is one of the best places on earth for women, as well as the challenges still ahead in achieving full gender equity. Secrets of the Sprakkar is an illuminating, inspiring, and absorbing book about how a more equitable society could elevate us all.” – Cheryl Strayed, bestselling author of Wild
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Iceland is the best place on earth to be a woman―but why?
For the past twelve years, the World Economic Forum’s Global Gender Gap Report has ranked Iceland number one on its list of countries closing the gap in equality between men and women. What is it about Iceland that makes many women’s experience there so positive? Why has their society made such meaningful progress in this ongoing battle, from electing the world’s first female president to passing legislation specifically designed to help even the playing field at work and at home? And how can we learn from what Icelanders have already discovered about women’s powerful place in society and how increased fairness benefits everyone?
Eliza Reid, the First Lady of Iceland, examines her adopted homeland’s attitude toward women―the deep-seated cultural sense of fairness, the influence of current and historical role models, and, crucially, the areas where Iceland still has room for improvement. Reid’s own experience as an immigrant from small-town Canada who never expected to become a first lady is expertly interwoven with interviews with dozens of sprakkar (“extraordinary women”) to form the backbone of an illuminating discussion of what it means to move through the world as a woman, and how the rules of society play more of a role in who we view as “equal” than we may understand. Secrets of the Sprakkar is a powerful and atmospheric portrait of a tiny country that could lead the way forward for us all.