Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.
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Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio production company that produces audiobooks like Miracle and Wonder: Conversations with Paul Simon, as well as podcasts including Revisionist History, Broken Record, The Happiness Lab, Against the Rules, and Medal of Honor: Stories of Courage. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy’s Top Global Thinkers. Previously, he was a staff writer for The New Yorker. Gladwell was born in England and grew up in rural Ontario. 
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Award-winning journalist Kara Swisher is the host of the podcast On with Kara Swisher and the cohost of the Pivot podcast with Scott Galloway. She was also the cofounder and editor-at-large of Recode, host of the Recode Decode podcast, and co-executive producer of the Code conference. A former contributing opinion writer for The New York Times and host of its Sway podcast, Swisher has also worked for The Wall Street Journal and The Washington Post. Her most recent book is Burn Book: A Tech Love Story.
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The Revenge of the Tipping Point is Gladwell’s most personal and urgent book yet, as he examines with new eyes the phenomenon of social epidemics in light of the events and lessons of the last twenty-five years. Published in 2000, Gladwell’s seminal work, The Tipping Point launched the global “big idea” publishing phenomenon—a hugely popular genre blending social science, history, pop culture, and business to revolutionize the way we view ourselves and the world.  In his new book, Gladwell draws on completely fresh case studies to rethink and expand on his original models from The Tipping Point about how trends are born, catch on, and spread.

Why is Miami…Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.
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Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world’s most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwell’s most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It’s time we took tipping points seriously.