“Tim has been an astute observer of both the successes and the excesses of Silicon Valley. This provocative book distills the lessons he has learned about the power of technology to shape our economy and our lives.” — Hal Varian, Google chief economist

“No one is better at understanding the future than Tim O’Reilly. He has an intuitive feel and a deep knowledge of technology. This book makes sense of the astonishing transformations that are happening around us and is an indispensable guidebook to tomorrow.” — Walter Isaacson, President & CEO, The Aspen Institute

Tim O’Reilly is one of the most prescient observers of emerging technology. Inc Magazine dubbed him “the Oracle of Silicon Valley” and Wired,  “the trend spotter.” In his new book — both probing and prophetic — WTF?: What’s the Future and Why It’s Up to Us,  he explores the burning questions posed by technology and the future.

O’Reilly shares some of the techniques his pioneering company has used to make sense of and predict innovation waves. He then applies those same techniques to provide a framework for thinking about how technologies such as on-demand services, networks and platforms, and artificial intelligence are changing the nature of business, education, government, financial markets, and the economy as a whole. Finally, he examines the choices we have to make a society moving forward in this brave new world.  

In this powerful combination of memoir, business strategy guide, and analysis of how technology affects jobs and the economy, O’Reilly draws on lessons from networked platforms including Amazon, Google, Facebook, Airbnb, Uber and Lyft to show how our economy and financial markets have also become increasingly managed by algorithms.  O’Reilly believes that a world ruled by machines that are hostile to humanity is not a distant possibility. Complex systems evolve from much simpler forebears, and the design of the systems we are building today is already shaping the future. He makes the case that income inequality, declining upward mobility, and job losses due to technology are the result of design choices we have made in the algorithms that manage our markets. Just as Google constantly updates its algorithms in pursuit of relevant search and ad results, and as Facebook wrestles with how to rethink its algorithms for user engagement in response to fake news, he believes we must rewrite those algorithms if we wish to create a more human-centered future. 

The digital revolution has transformed the world, upending centuries-old companies and business models. Now, it is restructuring every business, every job, and every sector of society. Yet the biggest changes are still ahead. 

MIT-trained engineer, tech entrepreneur and adventurer, Krisztina “Z” Holly is the host of The Art of Manufacturing podcast and Founder & Chief Instigator of LA Mayor Garcetti’s MAKE IT IN LA initiative. She is best known for curating and hosting the first ever TEDx (TEDxUSC) in 2009 and founding two innovation centers at MIT and USC. She has an instinct for finding and amplifying undiscovered talent and ideas, whether it’s helping dozens of faculty spin out new venture-backed startups, or curating dozens of speakers whose talks have garnered 14 million views online; ten have appeared on TED.com.

Early on, she played key roles at tech startups, such as Stylus innovation (acquired by Artisoft), Direct Hit Technologies (acquired by Ask Jeeves), and Jeeves Solutions (acquired by Kanisa). She served as Vice Provost for Innovation at USC and has been advisor to nearly two dozen companies and organizations, including the River LA, World Economic Forum, and the Obama Administration.

She is an avid traveler, backcountry skier, mountain biker, and the quartermaster of the Black Rock City airport logistics team in her spare time. She has two engineering degrees from MIT and currently lives and plays in Los Angeles.