Eric Schmidt served as Google’s CEO from 2001 to 2011. During that time he shepherded the company’s growth from a Silicon Valley start-up to a global technology leader that today has over $55 billion in annual revenues and offices in more than 40 countries. Eric is now Google’s executive chairman.

 

Jonathan Rosenberg joined Google in 2002 and managed the design and development of the company’s consumer, advertiser, and partner products, including Search, Ads, Gmail, Android, Apps, and Chrome. He is currently an advisor to Google CEO Larry Page.

 

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary–and frequently contrarian–principles of founders Larry Page and Sergey Brin.

 

If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub “smart creatives.” Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims (“Consensus requires dissension,” “Exile knaves but fight for divas,” “Think 10X, not 10%”) with numerous insider anecdotes from Google’s history, many of which are shared here for the first time.In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.

 

Larry Vincent is Chief Branding Officer at UTA Brand Studio. Over the past two decades, he has developed strategies for some of the world’s most beloved brands, including Coca-Cola, Disney, Four Seasons Hotels, MasterCard, Mattel, Microsoft, the National Football League, Sony Playstation, and The Home Depot. He has led strategy teams at several leading marketing agencies, including Siegel+Gale, Octagon and Cabana Group.

His most recent book, Brand Real, was released in March 2012 and was named one of the best business books of 2012 by Strategy + Business Magazine. His first book, Legendary Brands, was released in 2001 and was translated into seven languages.